Blueprints for the
Modern Revenue Engine.

I align your Process, Application, and Data layers to close the loop on marketing attribution and sales velocity.

Contact Me
Process Layer Application Layer Data Layer Integration Layer

Expertise & Ecosystem

Eloqua
Pardot
SFMC
6Sense
Tealium
RevUp
AWS
GCP

Engagement Models

Architectural Leadership Tailored to Your Operating Model

Direct Enterprise

Architect-for-Hire

Independent, high-touch architectural governance for enterprise marketing technology stacks. Direct SOW engagement with your internal RevOps and Enterprise Architecture teams.

Explore Direct Model →
Agency Partnership

Strategic Alignment

White-labeled or specialized sub-contracting architectural advisory for Tier-1 Martech agencies needing top-level technical design docs and pitch support for enterprise client bids.

Explore Agency Model →

Architecture Framework

My Four-Layer Enterprise Model

Layer 01

Process

Governance, SLA definitions, lead lifecycle mechanics, and team workflow design.

Deliverable: Blueprint SOW
Layer 02

Application

Platform selection, taxonomy standardisation, Eloqua / SFMC structural architecture.

Deliverable: Tech Specs & Schema
Layer 03

Data

Custom data objects, lead scoring rules, normalisation, and intent data mapping.

Deliverable: Data Dictionary
Layer 04

Integration

CRM syncs, API middleware, webhook orchestration, and real-time reverse-IP routing.

Deliverable: Integration Spec (TDD)

* Complete architectural oversight spanning all four layers ensures seamless enterprise execution.

Integration Authority

GET /api/rest/2.0/revenue/attribution?lead_id=ROI_DRIVEN

// Architecting the data flow to prove marketing impact