I don't configure platforms on the fly. I architect systems. These narratives outline the strategic design, technical blueprints, and governance structures I have deployed for tier-one brands.
CLIENT: Major US-based Healthcare Insurer (HK B2B Business Unit)
Consolidating duplicate tier-one marketing stacks (SFMC to Eloqua) and integrating AWS Data Lakes and CRM into a unified relational database layout.
CLIENT: A major UK-based Telco
Designing scalable lead-to-opportunity routing engines, technical SLAs, and CRM syncing governance to eliminate marketing leakage across complex commercial entities.
CLIENT: A global Telco with multiple operating company subsidiaries
Rescuing under-utilised automation investments, aligning core data integrations, and delivering a comprehensive technical operating model for regional B2B entities.
I operate as a pure white-label technical architect for premier agencies, or a high-touch trusted advisor for enterprise martech governance.